Case Studies

Digme is the UK's market leading boutique fitness studio business

Digme Fitness

The fitness market in the UK is polarised into two distinct categories, budget gym chains and high-end premium studios. Digme is positioned at the luxury end and the concept appeals to the affluent, health conscious and time constrained professionals with high disposable incomes.

The Company is backed by a number of high profile financial services and leisure sector professionals, including the chairman if Digme who the former Chairman of Southampton football Club.

The Company is the market leading specialist spin-cycling and HIIT “High Intensity Training” studio Business in the UK with a successful rollout model to eight prime sites.

  • Capital Raising £5.5m EIS equity and £2m secured debt
  • Investors HNWI, Family offices, Industry investors, Executive and Non-Executive Management, Principals of West Hill
  • Outcome Recemet secured debt financing enabled the acquisition of a profitable business with two prime new Central London locations..
  • Eight Studios currently, at Blackfriars (station), Richmond, Moorgate, Oxford, Rathbone Square, Ealing, Bank and Covent Garden.
  • Group level revenue continues to increase year-on-year with class occupancy and new customer acquisitions tracking above the Company’s projections. The Business is now the market leading boutique fitness studio business in the UK.