Digme is a market leading fitness studio business with a proven model, that is aiming to rollout to 23 studios in the premier locations around Central London
The fitness market in the UK is polarised into two distinct categories, budget gym chains and high-end premium studios. Digme is positioned at the luxury end and the concept appeals to the affluent, health conscious and time constrained professionals with high disposable incomes.
The Company is backed by a number of high profile financial services and leisure sector professionals, including the chairman if Digme who the former Chairman of Southampton football Club.
The Company is the first mover specialist spin-cycling and HIIT “High Intensity Training” studio Business, the intention is to replicate their successful model in a rollout over the coming years.
£3.3m EIS equity
HNWI, Family offices, Industry investors, Principals of West Hill
Transaction oversubscribed by 60% and closed Q1 2018.
Fitness Studios currently open at Blackfriars (station), Richmond, Moorgate and Oxford with a flagship new site is expected to open in South Kensington later this year.
Group level revenue increased by over 400% year-on-year with class occupancy and new customer acquisitions tracking above the Company’s projections.