Case Studies

Gobsmack is led by a team of high profile insurance entrepreneurs including the former CEO of Hiscox and COO of AXA


Gobsmack provide proprietary digital services under recurring enterprise licence agreements to large corporate customers.

The Gobsmack platform is white labelled by these companies and provides them with an unprecedented opportunity to dramatically improve customer retention, loyalty and increase sales.

The Company’s proprietary software solution is licensed and white labelled by major corporates such as Admiral and MoreTh>n, that then promote their own digital wallet and cashback rewards digital programme to their multi-million customer bases.

The proposition enables consumers to save cashback rewards in a digital wallet, with this cash then used to offset the cost of other products and services. 3,500 retailers around UK are signed up to this programme.

The model has been proven and Business has seen substantial growth in its revenues in 2019 with dialogue ongoing with some very large additional corporate customers.

  • Capital Raised £6.4m EIS equity and £0.5M secured debt
  • Investors Principals of West Hill, Directors, HNWI, Family Offices
  • Outcome The company has made strong progress having raised a total £6.4m in EIS equity
  • The platform has proven an attractive proposition for major corporates and is now live with MoreTh>n and Admiral. The Business has achieved very strong growth in its revenues in 2019 and looks positioned to experience strong growth in the coming years.